Profile

Peter Saunders is an entrepreneur, business angel and philanthropist.

He built the Halo Foods businesses in rural Wales into an award-winning group with a world-class reputation.

Peter had started the business at age 24 and with just five staff. After six years of growth he received an offer from Rowntree but continued to run the business for the multi-national. After another six years Rowntree was itself acquired by Nestle. When Nestle threatened the Welsh business with closure, Peter stepped in and bought it back.

“It was a tense time,” he recalls. “But the staff of 100 were very loyal and there was a special culture that made saving the business worth a try.

The business was restructured, repositioned and re-energised. It grew strongly and when Peter decided the time was right to sell the business again, it had some 500 staff within Wales and manufactured food products for Boots, Cadbury, McDonalds, Marks & Spencer, Nestle, Sainsbury, Slim-Fast, Tesco, Unilever and Weight-Watchers.







After he sold Halo Foods in 2004, Peter learned to fly helicopters and founded Severn Aviation. He set up a specialist flying school that was soon training pilots for the Metropolitan Police and the North Sea Oil & Gas industry. In a short time the business established a leading reputation, which led in 2008 to an offer to buy the business from the US company, Bristow.

Peter has a portfolio of businesses within Wales in which he invests and advises management. He is a member of the Xenos network of business angels.

Peter is chair of the Tywyn Partnership and is heavily involved in projects to establish a safe off-road cycle route between Tywyn and Aberdyfi, and a bridge over the river Dysynni for use by cyclists and pedestrians.

Peter is passionate about living in Wales and being in business in Wales. He was honoured with an OBE in 1995.