peetr saunders


Peter Saunders is an entrepreneur, business angel and philanthropist.

He built Halo Foods in rural Wales into an award winning group with a world class reputation. The business was started almost from university with just five staff. After six years of growth, he received an offer for the business from Rowntree. Peter sold the business but continued to run it for the multi-national. After another six years Rowntree was itself acquired by Nestle. When Nestle threatened the Welsh business with closure, Peter stepped in and bought it back.

The business was restructured, repositioned and re-energised. It grew strongly and when Peter decided the time was right to sell the business again, it had some 500 staff within Wales and a prestigious client list that included the worlds best retailers and food companies - Boots, Cadbury, Marks & Spencer, Nestle, Sainsbury, Tesco and Unilever.

After he sold Halo Foods in 2004, Peter learned to fly helicopters and founded Severn Aviation. He set up a specialist flying school that was soon training pilots for the Metropolitan Police and the North Sea Oil & Gas industry. In a short time the business established a leading reputation, which led in 2008 to an offer to buy the business from the giant American company, Bristow.

Peter now has a portfolio of businesses, each of which benefits from his investment and nurturing. And at a prestigious event in London he was named the UK Business Angel of the Year 2012.

His primary involvements are in companies with a social dimension and represent a form of venture philanthropy.

Sure Chill is one such company, whose revolutionary technology is helping to save lives and improve healthcare in developing countries. The Tywyn based company has strong links with Unicef and with the Bill & Melinda Gates Foundation in Seattle.

Peter has received an award from the Communities Foundation in Wales in recognition of 'commitment to and leadership of philanthropy in Wales'.

Locally, he is heavily involved in projects to establish a safe off-road cycle route between Tywyn and Aberdyfi; as well as a bridge over the river Dysynni as part of the Wales coastal path.

Peter is passionate about living in Wales and being in business in Wales. He was honoured with an OBE in 1995 for services to the food industry in Wales.

>>> Peter Saunders meets Bill Gates